Krzysztof Śmiałowski / Software & AI
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25 September 2026

McDonald's launches an ad network - other brands' ads on restaurant screens and in the app

McDonald's announced the McDonald's Media Network - a network that will show other companies' ads in its app and on almost every screen in its restaurants, from menu boards to drive-thru screens and ordering kiosks. Since August the company has been testing it in 450 company-owned restaurants in the US, where an ad appears on the menu board after an order is placed. The goal is a billion-dollar business, chief marketing officer Morgan Flatley said at investor day.

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From recent days

Nadella: treat AI models like an insider threat and build an "emergency brake"

Microsoft CEO Satya Nadella published a long post on X about controlling advanced AI models. He proposes separating the model from the system that controls it and assuming from the start that the model is compromised, meaning it may act against us, so it has to be surrounded with deterministic safeguards and procedures. An authorized person should always be able to stop the model mid-task, "like an emergency brake." Every significant action by the model should leave a tamper-resistant, human-readable trail, and transparency of reasoning is, in his view, "non-negotiable." "The most trustworthy superintelligence system will not be the one in which we trust the model the most, but the one that lets us trust it the least," Nadella writes.

Apple to unveil HomePad on October 13 - a 6-inch screen and a design reminiscent of the iMac G4

Apple will introduce its smart home hub, code-named HomePad, on October 13, Bloomberg reports. The device is expected to have a 6-inch screen and a design inspired by the iMac G4, and to debut alongside a HomePod mini in new colors and a new Apple TV 4K with Siri AI support.

Google unveils Gemini 4 Argon - initially only for trusted cybersecurity specialists

Google announced Gemini 4 Argon, a new model that according to the company has, among other things, the top score on the DeepSWE v1.1 coding benchmark (77.9 percent, compared with 74.2 percent for Claude Opus 5.5 and 74.1 percent for GPT-6 Astra) and can generate responses up to a million tokens long. For now, it is available only to trusted cybersecurity specialists in the Fairwind program, and without the safeguards that block hacking tasks. The company will open wider access, first in the paid API and for Google AI Ultra subscribers, only after strengthening the safeguards. The launch price is $2 per million input tokens and $10 per million output tokens.

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